01 / Challenge
Make dense information feel immediate.
Kindred had valuable research but an interface that asked users to work too hard. The redesign needed to reduce friction without flattening the depth of the platform.
Web Design / Development
Kindred Index
A clearer research platform designed around faster discovery, stronger hierarchy, and a digital experience that makes complex information feel usable.
02 / Approach
Structure first. Expression where it earns attention.
We rebuilt the information architecture around real browsing behavior, then introduced a restrained visual system to make key actions, research themes, and content relationships easier to scan.
01
Navigation
Persistent paths for discovery without visual noise.
02
Content model
Reusable structures that make publishing predictable.
03
Interface rhythm
Clear spacing and type scales for long-form reading.
04
Responsive logic
Layouts designed to adapt, not merely shrink.
04 / Outcome
A platform that feels lighter without becoming less serious.
The redesigned experience gives complex research a clearer structure, helping users find useful information faster while preserving the depth and credibility of the platform.
42%Faster content discovery
31%Longer reading sessions
2.1×More research viewed per visit